It’s here, the final chapter of A Case of Sporting Goods. So far in this case study series, we’ve examined the challenges of the sports goods industry and went over winning strategies for the homepage, search areas, product and category pages. It is now time to close this case with the basket page and cross-channel ...

Previously in A Case of Sporting Goods, we’ve discussed the current state of the market and went over the homepage and search strategies to tackle its challenges successfully. It is now time for the penultimate chapter: Let’s discuss the winning strategies for the category and product pages! Key Takeaways Related Reading Check out these articles ...

In the last article of the series, A Case of Sporting Goods Part I, we examined the current situation of the sporting goods market and discussed its challenges. Now, it’s time to move on to the next stage and share our winning strategies to overcome these challenges!  Key Takeaways Related Reading Check out these articles ...

I’ve lost count of how many times I have started a Chloe Ting challenge from the beginning without ever seeing it through until the very end. This, however, cannot stop me and others like me from being into sports fashion. This growing interest in physical and mental well-being is one of the biggest reasons behind ...

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...

Developments still follow amid a difficult year for UK fashion retailers since the beginning of the year, which started by a shock profit warning just before Christmas from ASOS, followed by the likes of Sports Direct, Bonmarche, and even Primark. Select Fashion is also one of the high-street womenswear retailers to whom, for the first ...