Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Content Optimization to Improve Ecommerce Conversions

Content optimization is one of the conversion tools to increase your conversions. Let’s talk about content first.

What is content?

Content refers to written material. This is the text that you see and read on a website.

What is involved with Content Optimization?

The process of making your website’s home page or a particular page on your website more attractive to search engines and users is called optimization. There are several parts of your website that we will review and improve as part of this process. These include the content or copy, broken links, title tags and meta tags. Once these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results.

A new class of online services allows internet media sites to direct users from articles/news they are currently reading to other content they may be interested in.

Segmentify, predictive content recommendation engine, uses machine learning and predictive analytics to match the right content to the right visitor on your web and mobile sites based on behavioural segmentation.
It helps you to re-discover your own content, increase engagements and generate more revenue automatically.

What is Segmentify doing for content optimization?

User-centered content optimisation with real-time worldwide trends.

  • Real-time trends sorted by users interests.
  • Showing right content to right users increases the time to spend on page.
  • More clicks more display. Better targeting for your content.

Commonly used disclosure language for content recommendation widgets

These units contain up to two disclosure cues.
Cue #1 – This language is typically found above the listings in bold type: “You might also like” or “You might like”, “You may have missed”, “Recommended for you”
This type is the most used one and has an important effect on customers in terms of increasing conversion. It includes what a visitor does on the site at that time and also offers content what other visitors who also looked at similar content before.
Cue #2 – If served via a third party, the technology provider may also include their company name or logo to further indicate to consumers that the content contained therein is not coming from the publisher. E.g., “Recommended by Segmentify”.

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

How to Develop a Robust Customer Segmentation Strategy in 5 Steps

In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is ...

28 March 2023
The Ultimate Guide to Google Shopping

Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential...

23 March 2023
How to Optimise Customer Acquisition Cost in 9 Steps

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t mak...

21 March 2023
Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

16 March 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

06 March 2023
Ultimate Guide to Email Marketing Segmentation

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

02 March 2023