Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired lo...

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images...

Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even ...

The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights ...

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big play...

Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to the list are her brands, Fenty Beauty and Savage X Fenty.  The launch of Fenty Beauty created a hu...