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Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in eCommerce means streamlining and automating repetitive tasks like inventory management, order processing, shipping, messaging and customer service. By automating such tasks, eCommerce businesses can save money and time which can be used for improving other important aspects of the business, all the while enhancing customer experience.

Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. It’s used for various purposes like entertainment, education, health and retail. As for eCommerce, it can enhance the shopping experience and increase customer engagement highly. Virtual try-ons and product displays are examples of how AR can be implemented in an eCommerce website, which allows visitors to see how a clothing piece will or a beauty product will look on them or whether a piece of furniture will match their room.

Average order value is the average amount each customer spends on each purchase. This metric is calculated by dividing the total sales revenue within a specific time by the number of puchases made during that time. A high AOV indicates that customers are buying more or higher-priced products, which leads to higher revenue and more profit. AOV helps businesses understand customer behavior and identify opportunities for increasing revenue. Bundle deals, upselling or cross-selling products can contribute to AOV and profitability.

App stickiness refers to the ability of a mobile app to keep users engaged and using the app over an extended period of time. A sticky app is one that provides a valuable and enjoyable user experience that keeps users coming back. There are many factors that contribute to app stickiness, including ease of use, useful features, personalised content, and push notifications. An app’s stickiness can also mean high retention rates, with users returning to the app multiple times during a specific time. For app developers, improving stickiness is a key goal, as it can lead to increased user acquisition, higher customer lifetime value, and better overall app performance.

Agile marketing is a marketing approach that emphasizes flexibility, adaptability, and continuous improvement. It draws its inspiration from Agile software development, which is based on the principles of collaboration, experimentation, and rapid iteration. In agile marketing, campaigns are broken down into small, manageable pieces called “sprints,” each lasting a few weeks or less. During each sprint, the team focuses on delivering a specific set of goals, such as creating a new ad campaign or optimising a landing page. After each sprint, the team reviews the results and makes any necessary adjustments based on feedback and data. The goal of Agile Marketing is to enable teams to respond quickly to changes in the market or customer needs, and to continuously improve the effectiveness of their marketing efforts.

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic and sales to their website or product. Affiliates earn a commission for every sale or lead they generate through their unique affiliate link or code. Affiliate marketing businesses to expand their reach into new audiences without necessarily investing heavly in advertising. allows them to expand their reach and tap into new markets without investing heavily in advertising. Affiliates can promote products through various channels, such as blogs, social media, email marketing, or paid advertising. Successful affiliate marketing programs require reliable tracking and reporting mechanisms and effective communication between businesses and affiliates.

Account Based Marketing is a marketing strategy that focuses on a specific audience, rather than targeting a large number of prospects. It adapts a personalised and targeted approach to marketing in which the content and messaging are tailored to the specific needs and interests of individual accounts. It often involves forming a comprehensive account plan that addresses the unique needs of each targeted account. By focusing resources on high-value accounts, ABM can help businesses maximise their return on investment and achieve more remarkable and measurable results.

A/B testing is a critical tool for improving conversion rates and sales. It can be used to optimise product pages, checkout processes, and email campaigns, in short, customer experience. An eCommerce business can create two versions of a product page with different layouts or calls-to-action, and randomly show one version to half of the website visitors and the other version to the remaining half. This shows the most preferable one of various versions. The performance of each version can be compared based on metrics such as conversion rates, average order value, and revenue per visitor. A/B testing can provide valuable insights into customer behaviour and preferences, allowing eCommerce businesses to make data-driven decisions to improve the customer experience and eventually drive more sales.