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CTA (Call to Action) refers to a prompt, mostly a button, that aims to encourage a website visitor to take the desired action. The said action can be making a purchase, viewing a campaign, engaging with a content, signing up for a newsletter, downloading a document, etc. A CTA should be strategically placed on an eCommerce website page to guide a customer towards taking a specific action which would eventually optimise the website’s overall performance and lead to an increase in conversion and revenue. An effective CTA is visually appealing, concise in its messaging, and placed in prominent locations on the website. When you see an “Add to Cart” or “Download” button, know that it is a CTA.

Customer journey is the full experience a customer has while interacting with a brand, from first seeing a product to the point until after their journey.

Customer Acquisition is the process of acquiring new customers and bringing them down to the purchase stage of the sales funnel. This involves identifying target audiences, creating marketing campaigns, and using channels like advertising and social media to drive traffic to a business’s website or store. Once potential customers are engaged, businesses use tactics to convert them into paying customers. Customer acquisition is important for growth and revenue, and businesses can improve their strategies by refining their approach and identifying the most effective channels and messaging.

Conversion rate is the percentage of visitors who take the desired action after engaging with a content or viewing a product on a website. It can be either making a purchase, filling out a form, subscribing to a newsletter. It is calculated by dividing the total number of conversions by the number of visitors. Conversion rate help evaluate the effectiveness of a website or marketing campaign, as it reveals the performance of a website or campaign is performing. A high conversion rate indicates that the website or is successful at engaging and encouraging visitors to take action, while a low conversion rate may indicate that there are issues with website design, user experience, or messaging that need to be addressed. By monitoring and analysing conversion rate, businesses can identify areas for improvement and take steps to optimise their website or marketing efforts to increase conversions and revenue.

Cookies are text files that are stored on a user’s device when they visit a website and are sent back to the server. Cookies are used to collect and store information about how a user interacts on a website and their browsing behaviour, such as their preferences and browsing history. Cookies allow websites to remember users and personalise their experiences, as well as provide targeted advertising based on their interests. There are two types of cookies: first-party and third-party. First-party cookies are set by the website being visited, while third-party cookies are set by third-party advertisers or analytics providers. Although cookies are widely used by websites for various reasons, including improving user experience and providing more relevant recommendations, there are some privacy concerns, especially with third-party cookies. However, General Data Protection Regulation (GDPR) aims to prevent any bad intent and protect visitors by requiring user consent for the use of cookies.

Clickthrough rate (CTR) is a metric used to measure the percentage of clicks a website or advertisement receives. CTR shows the effectiveness of online marketing campaigns and how engaging and relevant the ad or website content is. While a high CTR indicates that a content is effective in generating interest and driving traffic, a low CTR might indicate that the content is not resonating with the target audience. CTR can be calculated for various online marketing channels, including search engine ads, display ads, email campaigns, and social media posts. By monitoring and analysing CTR, businesses can optimise their online marketing strategies to improve engagement, conversions, and revenue.

Churn rate is a metric used to measure the percentage of customers or subscribers that cancel or do not renew their subscription or stop using the company’s products or services within a given period of time. It is calculated by dividing the number of customers lost during that time period by the total number of customers at the beginning of the period. High churn rates can indicate that customers are dissatisfied with a business’s products or services, or that a business is failing to meet customer needs or expectations. Reducing churn rate is important for businesses, as it is typically more cost-effective to retain existing customers than to acquire new ones. Strategies to reduce churn rate may include improving customer service, increasing product or service quality, offering loyalty programs, or providing personalised experiences. By monitoring and analysing churn rate, businesses can identify areas for improvement and take steps to retain customers and increase revenue.

A Call to Action (CTA) is a marketing term used to describe a statement or button on a website or advertisement to encourage the user to take action, such as signing up for a newsletter, downloading a free trial, or making a purchase. The purpose of a CTA is to prompt the user to take the desired action, thereby increasing engagement and conversion rates. Effective CTAs use action-oriented language, such as “Buy Now,” “Sign Up,” or “Download,” and are strategically placed on the website or advertisement where they are most likely to be seen by the user. CTAs can take many forms, including buttons, hyperlinks, or pop-ups, and are essential to any comprehensive digital marketing strategy. By optimising CTAs, businesses can increase the effectiveness of their marketing efforts and ultimately, drive more revenue.