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Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on social media. It paints a comprehensive picture of the customer journey and provides valuable insights into customer behaviour and preferences. It can also help identify potential issues and pain points, as well as make data-driven decisions to optimise customer experience and improve marketing strategies.

EBITDA is short for earnings before interest, taxes, depreciation, and amortisation. It is a common financial metric in eCommerce used to evaluate a company’s financial performance. It measures a company’s operating profitability, as it reflects the earnings before certain expenses like interest, taxes, depreciation, and amortisation are deducted. By calculating EBITDA, eCommerce businesses can get a clearer picture of their financial health and get a more strategic approach to decision-making about investments, acquisitions, and other business activities. It is a useful metric for eCommerce companies since it allows for easier comparisons between companies with different capital structures, tax liabilities, and other factors that can affect net income.

eCommerce, short for electronic commerce, refers to the buying and selling of goods and services online. eCommerce allows businesses to reach customers anywhere in the world and enables customers to shop from the comfort of their homes or on the go using their mobile devices. Online marketplaces like Amazon and eBay, as well as individual eCommerce websites, allow businesses to sell their products and services directly to consumers. eCommerce transactions are typically facilitated through secure online payment systems, and businesses often offer various shipping and delivery options to meet customer needs.

Email marketing is a way of interacting with registered customers through email, informing them about promotional offers, sales etc.