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Lead nurturing is gradually initiating a relationship with sales leads that have not yet decided to buy from your company yet are interested. The process involves providing relevant and useful information to the lead at various stages of the sales funnel, in order to keep them engaged and move them closer to making a purchase. Lead nurturing can take many forms, such as email marketing, social media engagement, targeted advertising, or personalised content recommendations. The key is to provide value to the lead and build trust over time, in order to establish your business as a trusted authority in your industry or market. By nurturing leads effectively, businesses can improve their conversion rates, reduce customer acquisition costs, and increase customer loyalty and lifetime value.

Landing page is the page displayed after a user clicks on a link, known as the end of the conversion funnel. A landing page is the answer to the ‘Call to Action’. Landing pages are designed to be simple and focused, with a clear call to action (CTA) that encourages visitors to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a form. Landing pages are often used in conjunction with digital advertising campaigns, such as pay-per-click (PPC) advertising or social media advertising, to provide a targeted and relevant user experience for visitors who click on an ad. By providing a dedicated landing page that is tailored to the specific needs and interests of the target audience, marketers can improve the conversion rate of their campaigns and achieve a higher return on investment (ROI) for their advertising spend.