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User experience, or UX, refers to the overall experience and reflects the level of satisfaction of a person when interacting with a product, service, or system. A good UX design involves a deep understanding of user needs, behaviors, and preferences, and requires a strategic approach to designing intuitive, engaging, and user-friendly interfaces. Effective UX design incorporates a range of factors, including usability, accessibility, visual design, and user research, to create a cohesive and seamless experience for the user. The goal of UX design is to create a positive and memorable experience that not only meets the user’s needs, but also fosters loyalty for the brand.

Upselling is selling an upgraded or a higher version of the initial product the customer intends to buy. It aims to increase the profit and AOV by offering a more expensive product. There are many ways to upsell and make it work for a profit and AOV boost.