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Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on social media. It paints a comprehensive picture of the customer journey and provides valuable insights into customer behaviour and preferences. It can also help identify potential issues and pain points, as well as make data-driven decisions to optimise customer experience and improve marketing strategies.

EBITDA is short for earnings before interest, taxes, depreciation, and amortisation. It is a common financial metric in eCommerce used to evaluate a company’s financial performance. It measures a company’s operating profitability, as it reflects the earnings before certain expenses like interest, taxes, depreciation, and amortisation are deducted. By calculating EBITDA, eCommerce businesses can get a clearer picture of their financial health and get a more strategic approach to decision-making about investments, acquisitions, and other business activities. It is a useful metric for eCommerce companies since it allows for easier comparisons between companies with different capital structures, tax liabilities, and other factors that can affect net income.

CTA (Call to Action) refers to a prompt, mostly a button, that aims to encourage a website visitor to take the desired action. The said action can be making a purchase, viewing a campaign, engaging with a content, signing up for a newsletter, downloading a document, etc. A CTA should be strategically placed on an eCommerce website page to guide a customer towards taking a specific action which would eventually optimise the website’s overall performance and lead to an increase in conversion and revenue. An effective CTA is visually appealing, concise in its messaging, and placed in prominent locations on the website. When you see an “Add to Cart” or “Download” button, know that it is a CTA.

Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in eCommerce means streamlining and automating repetitive tasks like inventory management, order processing, shipping, messaging and customer service. By automating such tasks, eCommerce businesses can save money and time which can be used for improving other important aspects of the business, all the while enhancing customer experience.

Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. It’s used for various purposes like entertainment, education, health and retail. As for eCommerce, it can enhance the shopping experience and increase customer engagement highly. Virtual try-ons and product displays are examples of how AR can be implemented in an eCommerce website, which allows visitors to see how a clothing piece will or a beauty product will look on them or whether a piece of furniture will match their room.

Predictive segmentation is a technique used to cluster customers based on the probability of them taking specific actions. It uses data analytics and machine learning techniques to identify and group customers based on their predicted behaviour or characteristics. By analysing customer data such as demographics, purchase history, and online behaviour, predictive segmentation can identify patterns and predict the future actions of individual customers. This allows businesses to create highly targeted and personalized marketing campaigns for each segment, increasing the likelihood of conversion and improving customer engagement. Predictive segmentation can also help businesses identify new market opportunities and develop more effective product or service offerings.

Product detail page is a web page that displays detailed information about the product viewed on an eCommerce site. It is the page that a customer lands on when they click on a product listing in an online store. The PDP typically includes product images, descriptions, pricing information, availability, customer reviews, and other relevant details. It is an important element of an eCommerce website, as it can help customers make informed purchasing decisions and can impact the overall user experience. A well-designed PDP can also improve search engine rankings and increase conversions. Online retailers often optimise their PDPs by using high-quality images, writing detailed descriptions, highlighting key features, and providing social proof through customer reviews and ratings.

PPC is a payment type where a business only pays the advertiser each time an ad gets clicked on. This is a way to buy visits to a website rather than attempting to earn those visits organically. Advertisers bid on keywords and target their ads to specific audiences based on location, interests, and other factors. When a user searches for something related to the keywords that the advertiser is targeting, the ads appear at the top or bottom of the search results page, and the advertiser is charged when the user clicks on the ad. PPC is a popular method for driving targeted traffic to a website, as it allows businesses to reach potential customers at the moment they are searching for a product or service. It can be an effective way to generate leads, increase sales, and grow brand awareness.