Fashion Retailer NetWork Uplifts Conversions by 58% with Personalisation

NetWork, a ready-to-wear fashion company, feeds off the multicultural setting of the 21st century and mainly caters to urban professionals. As its name suggests, NetWork represents the age of information and technology that we are in and emphasises the communication needs of the brand’s target audience.

With its timeless approach to fashion, NetWork is a name associated with authenticity and quality.

Challenges

Compared to other retail categories, fashion is a lot more complicated and overwhelming for customers because of the variety of sizes, collections, and styles. NetWork’s target audience, the urban professionals, are naturally looking for quick and stylish solutions that match their lifestyles.

However, fashion personalisation is about more than just making quick decisions. A fashion retailer like NetWork also needs to assist its customers in overcoming “analysis paralysis”, where too many options leave customers unable to make any decisions.

“The Segmentify team is easy to work with, provides solutions quickly, and shares our vision for growth. As a result of the partnership, our eCommerce team now has a more systematic and efficient way to analyse and get the most out of our data to benefit our customers. We are pleased that we delivered the right product to the right person at the best time, and the results we received are as follows.”

Dorukhan Girgin Digital Channels Manager, NetWork