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Highlights
Cookieless Future: A New Age for Digital Marketing
The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...
Segmentify Blog
Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for...
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...
Ultimate Guide to Email Marketing Segmentation
Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades...
30+ On-Site Search & Discovery Statistics
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked....
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years....
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy
Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...
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Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for...
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...
Ultimate Guide to Email Marketing Segmentation
Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades...
30+ On-Site Search & Discovery Statistics
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked....
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years....
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy
Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...