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Highlights

How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

4 March, 2024

Segmentify Blog

Top 5 Cookie Consent Management Platforms & Web Plugins

Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a...

14 Jun 2024
Discover the Hidden Opportunities in Your Internal Search Engine!

A customer who searches for something on your website already intends to buy something. But don’t...

14 Jun 2024
Say Hello to Powerful Search with Searchandising 2.0!

Customers increasingly rely on internal search to navigate your website. But what happens when search results...

25 Apr 2024
Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury...

25 Mar 2024
Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and...

15 Mar 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too...

11 Mar 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...

04 Mar 2024

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