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Highlights
Black Friday Email Marketing Strategy Best Practices 2023
Who here has their Black Friday 2023 shopping wishlist ready already? 🙋♀️🙋♂️🙋 Black Friday is an eagerly anticipated shopping event both by brands and consumers. Consumers are excited because of the Black Friday deals, while brands are because of the many business opportunities the shopping event promises. Well, they might be onto something. In 2022, ...
4 August, 2023
Segmentify Blog
Why Email Segmentation Matters
The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email...
20 Sep 2023
How Behavioural Targeting Works: Explained with Examples
Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends...
13 Sep 2023
10 Types of Online Shoppers and How to Convert Them
Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation...
08 Sep 2023
Behavioural Segmentation: Definition, Benefits, Examples (2023)
What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are...
07 Sep 2023
5 Best Google Optimize Alternatives 2023
Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise...
04 Sep 2023
Google Optimize Sunset: Everything You Need to Know
Ready or not, Google is pulling the plug on its testing platform on September 30, 2023....
31 Aug 2023
Personalised Emails: Benefits and Examples
With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message...
23 Aug 2023
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