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Highlights

How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

4 March, 2024

Segmentify Blog

Say Hello to Powerful Search with Searchandising 2.0!

Customers increasingly rely on internal search to navigate your website. But what happens when search results...

25 Apr 2024
Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury...

25 Mar 2024
Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and...

15 Mar 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too...

11 Mar 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...

04 Mar 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on...

28 Feb 2024
Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...

06 Feb 2024

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