Black Friday Email Marketing Strategy Best Practices 2023
Who here has their Black Friday 2023 shopping wishlist ready already? 🙋♀️🙋♂️🙋 Black Friday is an eagerly anticipated shopping event both by brands and consumers. Consumers are excited because of the Black Friday deals, while brands are because of the many business opportunities the shopping event promises. Well, they might be onto something. In 2022, ...
Behavioural Segmentation: Definition, Benefits, Examples (2023)
What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are...
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