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Highlights

How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

4 March, 2024

Segmentify Blog

Exploring the Impact of WhatsApp Marketing on Customer Engagement

It’s no secret that messaging platforms like WhatsApp are transforming how businesses communicate with their audiences....

10 Dec 2024
Back-to-School Marketing Guide: Campaigns, Ideas, Tips

As the summer draws to a close and a new season begins, students and parents are...

31 Aug 2024
Chef’s Special: Recommendation Margherita

Main Course: Recommendation Recommendations are like the main course of your marketing strategy. They satisfy your...

26 Aug 2024
Top 5 Cookie Consent Management Platforms & Web Plugins

Getting user consent is key to following privacy laws like GDPR and CCPA. However, there’s a...

14 Jun 2024
Discover the Hidden Opportunities in Your Internal Search Engine!

A customer who searches for something on your website already intends to buy something. But don’t...

14 Jun 2024
Say Hello to Powerful Search with Searchandising 2.0!

Customers increasingly rely on internal search to navigate your website. But what happens when search results...

25 Apr 2024

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