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Highlights
Cookieless Future: A New Age for Digital Marketing
The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...
22 September, 2022
Segmentify Blog
Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for...
16 Mar 2023
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...
06 Mar 2023
Ultimate Guide to Email Marketing Segmentation
Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades...
02 Mar 2023
30+ On-Site Search & Discovery Statistics
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked....
16 Feb 2023
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years....
14 Feb 2023
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy
Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...
08 Feb 2023
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...
07 Feb 2023
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Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for...
16 Mar 2023
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show...
06 Mar 2023
Ultimate Guide to Email Marketing Segmentation
Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades...
02 Mar 2023
30+ On-Site Search & Discovery Statistics
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked....
16 Feb 2023
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years....
14 Feb 2023
How to Create a Brand like Rihanna: Fenty Beauty’s Growth Strategy
Rihanna has always stunned us with her songs, iconic hairstyles, and fashion sense. Now added to...
08 Feb 2023
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it...
07 Feb 2023