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Highlights

Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing on marketing prompts questions about its feasibility and effectiveness. How does Tesla manage to be omnipresent in the market without investing in advertising? The answer is surprisingly straightforward: Tesla banks on its loyal customers to champion the brand and ...

6 February, 2024

Segmentify Blog

Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...

06 Feb 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet,...

18 Jan 2024
Mere Exposure Effect Examples in Marketing and Advertising

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing...

18 Jan 2024
Search Box Personalisation with the Before Search Feature

Among the various tools that enhance customer interaction, the search box stands out as a critical...

17 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics...

08 Jan 2024
Marketing Magic: How to Use the Decoy Effect to Influence Consumer Behaviour

The intersection between eCommerce psychology and marketing is intriguing as companies attempt to craft marketing strategies...

22 Dec 2023
Answering YOUR Email Marketing Questions

No, email marketing is not dead. And yes, personalised emails are more effective than generic emails....

20 Dec 2023

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