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Category: Personalisation

How iGaming Companies Can Enhance Their Services with Personalisation

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big players and make an actual profit. Personalisation, at this point, is crucial in differentiating oneself from others, providing a unique customer experience ...

14 Feb 2023
35 Mind-Blowing Statistics About Email Marketing

Are you somehow still not convinced of how vital email marketing is to your marketing strategy? Or do you think it’s a thing of the past? Well, email marketing is definitely bigger than you think, especially when it’s personalised. Without further ado, here are 35 email marketing statistics that you need to know: Email Marketing ...

27 Dec 2022
How to Improve Your Personalised Search & Customer Experiences

Imagine you are in a store, a huuuge one, and you are trying to find what you are looking for. You begin your search and slowly get past many things that don’t catch your eye. There are too many options, and you get slightly overwhelmed. You think you are wasting your time and don’t think ...

26 Dec 2022
How to Personalise Your Emails in 3 Easy Steps

Want your customers and prospects to feel like you are talking to them personally? Then you must adopt personalised email marketing! Let’s discover how you can start email personalisation. Key Takeaways 3 Steps of Email Personalisation  There are multiple steps to take when personalising the emails you send your clients. While you might not see ...

20 Dec 2022
Beginner’s Guide to Web Push Notifications

Push messages are a critical part of omnichannel communication strategy. Did you know that you can increase your ROI up to 150% if you use them effectively? There are several ways to make the best out of this channel. Let’s learn how! Key Takeaways Personalise, Personalise, Personalise The first rule of personalised communication is this: ...

19 Dec 2022
5 Striking Benefits of Personalised Emails

It is essential to know that emails, while widespread and accessible for everyone, do not necessarily appeal to your email list. To ensure that your emails hit the right spot, you need email personalisation. Scroll down to learn more! Key Takeaways What are the Benefits of Email Personalisation? The short version is that by adopting ...

13 Dec 2022
How to Boost Sales with Gamification

Games have always played an important part in our lives and can be used in many areas to encourage action for various reasons, mostly psychological. It also holds great importance to boost sales in eCommerce and will be inevitable as its usages diversify. Gamification in eCommerce also improves abandonment rates and customer engagement. Before you ...

01 Dec 2022
Top 9 Q-Commerce Predictions for the Next Decade

Q-commerce came into our lives with the COVID-19 pandemic. It is growing steadily and is anticipated to grow by 24% between 2020 and 2024 to reach $20 billion in the MENA region.  A high number of the startups that were established during the pandemic were Q-commerce businesses. They will continue to increase and have a ...

22 Nov 2022
How Can You Measure Customer Engagement?

In our last two blog articles, we discussed the significance of customer engagement and the different types of strategies you can implement to improve it. And with this article, we finalise the journey we set out to explore customer engagement. As vague a term as it seems, we made it clear that customer engagement is ...

17 Nov 2022
5 Different Types of Customer Engagement Strategies

We’ve already talked about the significance of customer engagement for your business. In a nutshell, it is basically what makes a business successful. If you haven’t read our article regarding the subject, you may take a look before we dive deeper into it. And now, we move along in our series with types of customer ...

10 Nov 2022
Why Is Customer Engagement Important?

It’s essential to provide an enjoyable shopping experience from the beginning to the point of post-purchase to encourage the customer to interact with you along the way.  Key Takeaways What is Customer Engagement? Simply put, customer engagement refers to the ongoing interaction between a business and a customer through different channels in various ways. This ...

01 Nov 2022
How to Effectively Use Pop-Ups in eCommerce [+Teknosa Success Story]

Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to use pop-ups. With different designs, colours and messages, pop-ups are, without argument, one of the most effective marketing strategies for eCommerce websites. Let’s get on with our Pop-Up blog article about its definition, different types, ...

23 Aug 2022