Our websites use cookies. By continuing, we assume your permission to deploy cookies as detailed in our Privacy Policy.
Category: Customer Management
Why Email Segmentation Matters
The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...
How Behavioural Targeting Works: Explained with Examples
Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...
10 Types of Online Shoppers and How to Convert Them
Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...
Behavioural Segmentation: Definition, Benefits, Examples (2023)
What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This article will answer all of these questions swarming around your head. You just sit back and relax. And if you have questions about customer segmentation examples ...
Top Customer Segmentation Examples Marketers Should Know
What comes to mind when one thinks of Customer Segmentation? Right off the bat, you may think of Market Segmentation. But what’s the difference between the two? And why is segmentation so important? Join us as we explore pivotal customer segmentation examples that every marketer should be aware of. What Is Customer Segmentation? Customer Segmentation ...
The Ultimate Guide to Gamification in Marketing
Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...
Black Friday Marketing Best Practices 2023
Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas. This article will discuss the strategies you can use to elevate your Black Friday ...
21 Ways to Reduce Cart Abandonment
As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...
Get Personal or Get Lost: The Unbeatable Advantage of Personalisation
Knowing your customers’ favourite snack or drink can be the difference between them clicking “buy” or “bye-bye.” Personalisation is a vital ingredient to success in the world of eCommerce. By understanding your customers’ preferences, you can tailor your offerings to meet their needs and create a positive shopping experience that keeps them coming back for ...
From Data to Conversion: How Customer Segmentation Helps You Get There
Marketing is all about connecting with people—understanding their needs, behaviours, and expectations. It’s important to understand what makes each one tick rather than treating potential and existing customers as a collective whole. What is Customer Segmentation? Customer segmentation is the process of grouping customers into specific groups based on shared characteristics, behaviours or preferences. Companies ...
How to Develop a Robust Customer Segmentation Strategy in 5 Steps
In today’s competitive eCommerce landscape, businesses must find ways to stand out from the crowd and keep customers coming back for more. One of the most effective strategies for achieving this is customer segmentation, which divides customers into distinct groups based on common characteristics or behaviours. Businesses can better engage customers, build loyalty, and increase ...
The Ultimate Guide to Google Shopping
Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential customers without paying for advertising. What is Google Shopping? Google Shopping is a service provided by Google that allows users to search for ...