Consumers are expected to spend nearly $900 this Christmas season! For marketers, this really is no surprise. After all, Christmas is the biggest shopping season of the year. “Of the $875 consumers plan to spend, approximately $620 will be spent on gifts. Consumers are also budgeting another $255 for seasonal items like decorations, candy or ...

Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas. This article will discuss the strategies you can use to elevate your Black Friday ...

Who here has their Black Friday 2023 shopping wishlist ready already? 🙋‍♀️🙋‍♂️🙋 Black Friday is an eagerly anticipated shopping event both by brands and consumers. Consumers are excited because of the Black Friday deals, while brands are because of the many business opportunities the shopping event promises. Well, they might be onto something. In 2022, ...

As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in the back-to-school season and boost sales through targeted marketing campaigns. In this article, we’ll explore nine great back-to-school marketing ideas to help eCommerce ...

Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. Last year, in 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores ...

Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2023, Valentine’s Day will be celebrated on a Tuesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. ...

Ho, ho, ho! The most wonderful time of the year, also known as the Mariah Carey season, is almost here! Prepare for the holiday shopping by getting to know who you’ll meet along the way. Meet the 4 Different Types of Holiday Shoppers Understanding different customer types is vital to building successful holiday shopping strategies ...

Black Friday month is the biggest sales event in the year for both shops and shoppers. Black Friday is a big shopping day since stores offer attractive promotions and high discounts. Although it originated in the US, it is now popular worldwide. Important Dates for the Black Friday Month  Shopping Season Calendar November 2022 Monday ...

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

Father’s Day is one of the many special days and significant events throughout the year to include in your eCommerce calendar. It can be an excellent opportunity for eCommerce business owners to skyrocket their conversion rates thanks to special days when people buy each other gifts or even treat themselves. Every year, Father’s Day is ...

Mother’s Day is an international holiday to celebrate motherhood, the mother’s influence, and honour the mother. This day is celebrated worldwide on different dates under different traditions. Giving gifts on Mother’s Day has been a tradition in modern society, and it has been a symbol for people to show their appreciation for their mothers and ...

Ramadan in 2022 will be from April 2nd to May 1st, and the Ramadan Eid will be celebrated from May 2nd to May 4th. Ramadan is one of the three holy months and is symbolised as the month of all Muslims and is considered the Sultan of the other 11 months. In addition, Ramadan is ...