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Glossary Terms

You can access, learn and discover all terms related to the eCommerce here.

Business
Development
eCommerce
Fashion
Work
A

A/B Testing

A/B testing is a critical tool for improving conversion rates and sales. It can be used to optimise product pages, checkout processes, and email campaigns, in short, customer experience. An eCommerce ...

Account Based Marketing

Account Based Marketing is a marketing strategy that focuses on a specific audience, rather than targeting a large number of prospects. It adapts a personalised and targeted approach to marketing in w...

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic and sales to their website or product. Affiliates earn a commission for every sale ...

Agile Marketing

Agile marketing is a marketing approach that emphasizes flexibility, adaptability, and continuous improvement. It draws its inspiration from Agile software development, which is based on the principle...

App Stickiness

App stickiness refers to the ability of a mobile app to keep users engaged and using the app over an extended period of time. A sticky app is one that provides a valuable and enjoyable user experience...

Augmented Reality

Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. ItR...

Automation

Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in...

Average Order Value

Average order value is the average amount each customer spends on each purchase. This metric is calculated by dividing the total sales revenue within a specific time by the number of puchases made dur...

B

B2B (Business-to-Business)

Business-to-business (B2B) is a business model where businesses sell goods or services to other businesses. These are used by another business to operate or produce goods and services for consumers. B...

B2C (Business-to-Customer)

Business-to-customer is a business model where businesses sell goods or products to individual consumers. These sales can occur through online and offline channels, such as eCommerce websites, brick-a...

Behavioural Analytics

Behavioural analytics is a data analysis approach that involves collecting and analysing data on how visitors interact with websites, mobile apps, or social platforms. Its aim is to analyse and unders...

Black Friday

Black Friday is considered one of the biggest shopping events and the beginning of the holiday shopping season. It is characterised with big dicounts and promotions by retailers both online and physic...

Bottom of the Funnel (BoFu)

Bottom of the Funnel (BoFu) is the final stage of the sales funnel, potential customers are close to making a purchase decision. BoFu marketing tactics focus on converting leads into paying customers ...

Bounce Rate

Bounce rate is a metric that shows the percentage of visitors that leave a website after viewing one page without interacting with the website further and performing any action. A high bounce rate can...

Bundling

Bundling is a marketing strategy that businesses use to sell products and services as a package deal. Bundling is used to increase the perceived value of the offer and to encourage customers to make m...

C

Call to Action (CTA)

A Call to Action (CTA) is a marketing term used to describe a statement or button on a website or advertisement to encourage the user to take action, such as signing up for a newsletter, downloading a...

Cart Abandonment

Cart abandonment occurs when a potential customer adds items to their cart on an eCommerce website but leaves without carrying out an action and completing the purchase. It is a common challenge for o...

Churn Rate

Churn rate is a metric used to measure the percentage of customers or subscribers that cancel or do not renew their subscription or stop using the company’s products or services within a given p...

Clickthrough Rate (CTR)

Clickthrough rate (CTR) is a metric used to measure the percentage of clicks a website or advertisement receives. CTR shows the effectiveness of online marketing campaigns and how engaging and relevan...

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action after engaging with a content or viewing a product on a website. It can be either making a purchase, filling out a form, subsc...

Cookies

Cookies are text files that are stored on a user’s device when they visit a website and are sent back to the server. Cookies are used to collect and store information about how a user interacts ...

CTA (Call to Action)

CTA (Call to Action) refers to a prompt, mostly a button, that aims to encourage a website visitor to take the desired action. The said action can be making a purchase, viewing a campaign, engaging wi...

Customer Acquisition

Customer Acquisition is the process of acquiring new customers and bringing them down to the purchase stage of the sales funnel. This involves identifying target audiences, creating marketing campaign...

Customer Journey

Customer journey is the full experience a customer has while interacting with a brand, from first seeing a product to the point until after their journey....