Search Engine Optimisation (SEO)
Search engine optimisation or SEO is the process of improving the quality of organic traffic to a website/webpage from a search engine.
SEO aims to increase organic traffic to a website from search engines like Google, Bing, and Yahoo. This is done by optimising the website’s design, content, and HTML source code to make it more search engine-friendly.
SEO includes techniques such as keyword research, on-page optimisation, link building, and technical optimisation. Enhancing a website’s SEO can boost search engine visibility, attract more traffic to the site, and ultimately augment revenue. While it may seem complicated and costly, numerous free SEO tools are available for businesses to enhance their search rankings.
SEO tools offer insights into a website’s overall health and performance, providing information and alerts. They can help businesses discover areas of opportunity, as well as constraints or issues that may impede thair ability to rank and gain visibility in search engine results pages (SERPs).