Search Engine Optimisation (SEO)
Search engine optimisation is the process of improving the quality of organic traffic to a website/webpage from a search engine. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines such as Google, Bing, and Yahoo. This is achieved by making changes to the website’s design, content, and HTML source code to make it more search engine-friendly. SEO includes techniques such as keyword research, on-page optimisation, link building, and technical optimisation. By improving a website’s SEO, businesses can increase their visibility in search engine results pages, drive more traffic to their site, and ultimately increase revenue.