07 March 2023

Search Engine Optimisation (SEO)

Search engine optimisation is the process of improving the quality of organic traffic to a website/webpage from a search engine. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines such as Google, Bing, and Yahoo. This is achieved by making changes to the website’s design, content, and HTML source code to make it more search engine-friendly. SEO includes techniques such as keyword research, on-page optimisation, link building, and technical optimisation. By improving a website’s SEO, businesses can increase their visibility in search engine results pages, drive more traffic to their site, and ultimately increase revenue.

Written by Bahar Kızılkaya

07 March 2023

Related Terms

Engagement Data

Engagement data is the collected information on the interactions between a customer and a brand. This data can consist of metrics such as time spent on the site, page views, clicks, and shares on soci...

EBITDA

EBITDA is short for earnings before interest, taxes, depreciation, and amortisation. It is a common financial metric in eCommerce used to evaluate a company’s financial performance. It measures ...

CTA (Call to Action)

CTA (Call to Action) refers to a prompt, mostly a button, that aims to encourage a website visitor to take the desired action. The said action can be making a purchase, viewing a campaign, engaging wi...

Automation

Automation is adapting machines, and such, into a process to make it operate automatically without the need for manual work. Its biggest benefit is the saving of a lot of money and time. Automation in...

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