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What we do

We deliver growth with our AI-powered personalisation and address eCommerce challenges with the help of our unique growth partnership.

+ 70%

Strong understanding of customer needs impacts loyalty by 70%.

Our Story

The initial idea for Segmentify was born out of Murat Soysal’s PhD study in machine learning.

The two co-founders, Murat Soysal and Ergin Eroğlu had a simple but elegant vision for Segmentify. That was to employ machine learning and AI technologies to help eCommerce stores optimise their conversion rates. So here we are, 9 years later, with a team of 75+ people doing just that.

400

Customers

25

Countries

75

Employees

5

Offices

We do not accept the traditional “one-size-fits-all” approach to online shopping at Segmentify. Hence, we’ve built advanced algorithms that analyse each visitor’s behaviour and respond accordingly.

Our goal is to engage each shopper individually to make sure they feel unique and special and thus, increase eCommerce conversion rates.

What Sets
Segmentify Apart?

Segmentify is a Customer Engagement Platform, currently serving 250+ companies in 40 different countries. Our focus is creating omnichannel personalised experiences for each customer throughout the entire eCommerce journey to increase conversions, engagement, revenue and customer lifetime value.

Easy Integration & Onboarding

Just plug and play! Segmentify can be integrated with any website in just a few days by adding two lines of JS code – no IT team required. Success Team sets up the widgets and runs the necessary tests. Your campaigns can go live within days!

Cutting-Edge Technology

Our technology enables websites to recognise and engage with each visitor one at a time, in real-time and at scale to deliver the most relevant experience and adjust their journeys according to the changes in behavioural data.

Excellent Customer Service

We are very keen on providing our customers with all the help they need. Our Onboarding and Customer Success teams are always ready to help and enable you to get the most out of the platform.

Easy Integration & Onboarding
Just plug and play! Segmentify can be integrated with any website in just a few days by adding two lines of JS code – no IT team required. Success Team sets up the widgets and runs the necessary tests. Your campaigns can go live within days!
Cutting-Edge Technology
Our technology enables websites to recognise and engage with each visitor one at a time, in real-time and at scale to deliver the most relevant experience and adjust their journeys according to the changes in behavioural data.
Excellent Customer Service
We are very keen on providing our customers with all the help they need. Our Onboarding and Customer Success teams are always ready to help and enable you to get the most out of the platform.

Our Journey

2014
The idea for Segmentify is born, and later, BUBA becomes an Angel Investor.

2015
Segmentify gets its first two customers, joins the Startupbootcamp Accelerator Program and becomes a Microsoft Solution Partner.

2016
Paris and Berlin offices are launched. Seed investment comes from ACT Venture Partners.

2017
Segmentify gets in the Top 10 at the Seedstars Global Competition.

Dubai office is launched, Segmentify has more than 100 customers from 10 countries, and post-seed investment comes from ACT Venture Partners.

2018
Esor becomes an investor; London office is launched.

Personalised Emails & Personalised Push Notifications are launched. The Shopify Insights App is introduced.

2019
Segmentify re-platforms with modern web technologies & high scalability: Segmentify V3

BigCommerce integration is introduced. Segmentify becomes a finalist for the EY Entrepreneur of the Year.

2020
The eCommerce Growth Show is launched in four regions: The UK, Adriatic, Brazil and the USA.

Klaviyo integration is introduced.

2021
Segmentify is listed in G2 as eCommerce Personalisation & Analytics Leader.

The eCommerce Growth Show is now broadcasting in three new regions: Scandinavia, Benelux, and DACH.

2023
Segmentify becomes a Customer Engagement Platform with six solution modules.