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Business Intelligence (BI)

Business Intelligence (BI) refers to the set of tools, techniques, and processes used by organisations to gather, analyse, and transform data into meaningful insights.

BI involves a wide range of activities, including data mining, data warehousing, data visualisation, and reporting. The goal is to help organisations identify patterns and trends in their data, gain a deeper understanding of their customers, improve operational efficiency, and ultimately drive revenue growth. By using BI tools and techniques, businesses can improve strategic decision-making and gain advantage against their compatitors.