Fomo marketing is about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity that might slip through their fingers. FOMO is a psychological phenomenon where people feel anxious or uneasy when they think others are experiencing something they are not. FOMO marketing tactics often include limited-time offers, countdown clocks, social proof, and scarcity messaging to create a sense of urgency and persuade customers to act quickly. For example, an e-commerce website may offer a time-limited discount or free shipping to encourage customers to complete their purchase. FOMO marketing can be a powerful tool for businesses, as it can create a sense of urgency and motivate customers to take action, resulting in increased sales and revenue.