FOMO (Fear of Missing Out) Marketing is about digital messaging and storytelling that appeals to consumer expectations and makes them think they have an opportunity that might slip through their fingers. FOMO is a psychological phenomenon where people feel anxious or uneasy when they think others are experiencing something they are not.
FOMO marketing tactics often include limited-time offers, countdown clocks, social proof, and scarcity messaging to create a sense of urgency and persuade customers to act quickly. For example, an eCommerce website may offer a time-limited discount or free shipping to encourage customers to complete their purchase. FOMO marketing can be a powerful tool for businesses, as it can create a sense of urgency and motivate customers to take action, resulting in increased sales and revenue.