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Conversion Rate

Conversion rate is the percentage of visitors who take the desired action after engaging with a content or viewing a product on a website. It can be either making a purchase, filling out a form, subscribing to a newsletter. It is calculated by dividing the total number of conversions by the number of visitors. Conversion rate help evaluate the effectiveness of a website or marketing campaign, as it reveals the performance of a website or campaign is performing. A high conversion rate indicates that the website or is successful at engaging and encouraging visitors to take action, while a low conversion rate may indicate that there are issues with website design, user experience, or messaging that need to be addressed. By monitoring and analysing conversion rate, businesses can identify areas for improvement and take steps to optimise their website or marketing efforts to increase conversions and revenue.

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