A Call-to-Action (CTA) is a marketing term used to describe a statement or button on a website or advertisement to encourage the user to take action, such as signing up for a newsletter, downloading a free trial, or making a purchase.
The purpose of a CTA is to prompt the user to take the desired action, thereby increasing engagement and conversion rates. Effective CTAs use action-oriented language, such as “Buy Now,” “Sign Up,” or “Download,” and are strategically placed on the website or advertisement where they are most likely to be seen by the user.
CTAs can take many forms, including buttons, hyperlinks, or pop-ups, and are essential to any comprehensive digital marketing strategy. By optimising CTAs, businesses can increase the effectiveness of their marketing efforts and ultimately, drive more revenue.