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Merchandising is the practice of presenting products in a way that is visually appealing and strategically designed to increase sales. It involves techniques such as product placement, pricing, and promotional strategies to influence customer behaviour and drive revenue.

Effective merchandising can lead to higher customer engagement, increased sales, and improved brand loyalty. It is a critical aspect of retail and eCommerce businesses, and requires careful analysis of consumer trends, competitor offerings, and market conditions to optimise product offerings and marketing strategies.