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App Store Optimisation (ASO)

App Store Optimisation (ASO) is the process of optimizing mobile apps to increase their visibility and downloads in the app stores, such as the Apple App Store and Google Play. The goal of ASO is to rank higher in the search results and top charts, which can drive more organic traffic and downloads.

ASO involves various strategies, such as optimising the app’s title, description, keywords, icon, and reviews. It also involves monitoring and analysing app performance metrics, user feedback, and competitor data to continuously improve the app’s visibility and downloads. ASO is an important aspect of mobile app marketing, as it can significantly impact the app’s success and revenue.