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User Experience (UX)

User experience or UX refers to the overall experience and reflects the level of satisfaction of a person when interacting with a product, service, or system. The goal of UX design is to create a positive and memorable experience that not only meets the user’s needs, but also fosters loyalty for the brand.

A well-designed UX is crucial for several reasons:

  • Retention: A positive UX can help retain users, keeping them engaged and using a product or service.
  • Loyalty: A well-crafted UX can create customer loyalty, leading to repeat business and positive word-of-mouth marketing.
  • Improved usability: A well-designed UX can also improve usability, making a product easier to use and understand, and reducing frustration and errors.
  • Increased sales: A positive UX can lead to increased sales and revenue, giving a business a competitive advantage in the marketplace.
  • Reduced development costs: Addressing UX issues early in the design process can also reduce development costs and improve accessibility for users with disabilities.
  • Improved SEO: A better UX is likely to have better search engine optimisation (SEO) due to higher engagement and lower bounce rates.
  • Engagement: A well-designed UX can increase user engagement, leading to more interaction with a product or service and a better understanding of its features and benefits.