Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

âś“ Valid number âś• Invalid number

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Show Me a Better Way, I Mean UX!

Okay, we track your visitors and monitor all actions on your website. We also create funnel(s) to track goal-oriented actions. We hope you’re doing it in real-time; especially content websites in terms of UX (user experience), and that’s why you pay 100k$ to Google Analytics Premium, right?

Oh God no! You’re not doing any of them? Now, go and do it!

Conversion Optimization with Google Analytics!?

Showing Important

By the way, do I mention tracking bulk customer actions on your website with Google Analytics means nothing for Conversion Rate Optimization? Yes, of course, it is important to know bulk data especially working on A/B tests; however, conversion rate means personalization in many cases.

Good, so you’re monitoring user actions and analyzed your customers’ data and what about next? Action time! Now, let’s think that your algorithm lying behind is awesome. It segments user behaviors perfectly to reach your goals every time. Showing right offers on the right time to the right people. Wooow! But, how you’re presenting it?

You invest your hotel 100M$ with all unique features but your “wayfinding” board looks like this: We know that creating the best algorithm (backend systems) to reach your goals is very important. Keep in mind that if you can’t show it in the right way, it may turn into a disaster. That’s why UX (User Experience) is a must to have ingredient in Conversion Rate Optimisation.

Why is UX important that much?

Let’s have a look at Checkout pages for example. It is the most important process for all online businesses. Keeping customers on this road and finish the process as quick as possible, works. Let’s assume you are recommending the most personalised items on checkout process as last minute offers. However,  when you analyze your checkout process, you just realise that you also lose customers in this process. This is quite normal, customers comes and sometimes they go. What can we do in this process?

How do you present your offers?

Complicated eCommerce
Amazon Recommend

If you recommend like this one, your algorithm never saves you! However showing your items under related content with good looking lean design brings you more.

Let’s check what Amazon does

Amazon Checkout

Just one simple feature pushes customers to finish the purchase process. There is no link to let the user go away from this process. It means there is no outgoing link in the process even Amazon logo which generally links to the homepage does not function here as expected!

Marketing Know-How

Become a better marketer with Segmentify's weekly newsletter!

You may also like

Custom Couture: High-End Lessons in Marketing Personalisation from Luxury Brands

Welcome to Marketing Personalisation 201: Lessons from Luxury Brands! But why are we looking to luxury for lessons in marketing personalisation? Because for these high-end brands, personalisation isnâ...

25 March 2024
Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art...

15 March 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. S...

11 March 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully e...

04 March 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on targeted ads but not getting sales in return? Do you wish for a magic mirror to tell you what yo...

28 February 2024
Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing on marketing prompts questions about its feasibility and effectiveness. How does Tesla manag...

06 February 2024