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Category: Customer Engagement
Travel Booking On-Site Search Tips & Best Practices
Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired location, right? After all, you need to know where you’re staying to assess your budget. ...
Is There a Way for Brands to BeReal?
Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images. In line with this, the app doesn’t allow for paid ads and strongly discourages influencer culture. Still, there’s a question to be asked here: ...
30+ On-Site Search & Discovery Statistics
The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights the role search plays in a customer’s journey and how consumers feel about poor search experiences. Let’s begin. On-Site Search: Where Everything Begins Customers Demand Personalisation, ...
How iGaming Companies Can Enhance Their Services with Personalisation
iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big players and make an actual profit. Personalisation, at this point, is crucial in differentiating oneself from others, providing a unique customer experience ...
What is BeReal and Why is it Different From Other Apps?
Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying to figure out. The app claims that it flagships authenticity and being in the moment. However, our experiences with social media apps have been far from authentic. So how can a social media app be authentic? Let’s find out. ...
30+ Charming Valentine’s Day Email Subject Lines
Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. Last year, in 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores ...
The Power of Personalised Search for Consumer Electronics Retailers
When was the last time you searched for something online? Or, let me rephrase that; when was the last time you did not search online for something you were looking for? Whether you’re seeking the meaning of life or just trying to find the best deal for the brand-new headphones you’re dying to buy, the ...
11 Valentine’s Day Marketing Tips to Boost Conversion
Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2023, Valentine’s Day will be celebrated on a Tuesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. ...
Look for Opportunities on Your Search Page
A customer who searches for something on your website already intends to buy something. But don’t let that mislead you, and don’t stop doing better. There are still ways to create a better experience for your customers and lead them to the right products, all the while increasing your average order value and conversion rate. ...
The Importance of User Experience in Search
Would you want your visitors to find exactly what they are looking for on your website as easily and quickly as possible? There comes the importance of user experience (UX). By providing the best search experience, you will have satisfied customers, they will find whatever they are looking for in a short time, and the ...
Product Zoom In: Social Proof
Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice cream shops next to one another! However, one is completely empty, while the other has a big queue. Which one would you choose? The shop with the queue, right? Did you ever stop to think why? The answer is ...
How to Build an Email List that Converts
The oldest digital marketing channel, email, still retains a huge deal of influence on marketing. So, it is needless to say that you should set a good email marketing strategy. Not that we haven’t talked about email marketing and why it is so effective before. To carry out those practices, however, you surely need an ...