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Category: Analytics

10 Essential Email Marketing KPIs You Should Be Tracking

What happens to the email campaigns you send? Do they get lost in the digital abyss?  How do you keep track of them? Or are you keeping track of them? Join us for an adventure exploring the essential email marketing KPIs for a fruitful email marketing strategy.  But be careful, some of these metrics are ...

10 Nov 2023
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
5 Best Google Optimize Alternatives 2023

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise version, Optimize 360, on September 30, 2023. This change has left users seeking a Google Optimize alternative to continue their experimentation programs. We’ve already reviewed everything you need to know about Google Optimize sunsetting and what it means for ...

04 Sep 2023
Google Optimize Sunset: Everything You Need to Know

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...

31 Aug 2023
GA4 Integration: 5 Things You Should Know

Every passing day brings us closer to bidding farewell to Universal Analytics. It is crucial that you migrate to GA4 and securely store your Universal Analytics data if you haven’t done so already. As of July 1, 2023, GA4 will be the only option available. A few key considerations require your utmost attention when setting ...

14 Jun 2023
GA4 Glossary: Must-Know Google Analytics 4 Terms Explained

By the time this article will be published, we will have less than a month to migrate to GA4 as Universal Analytics is being replaced by GA4 on July 1, 2023. The transition to GA4 may be overwhelming for some due to the terminology changes between the two versions. That is why we have compiled ...

07 Jun 2023
Unlocking ROI with Real-Time Analytics | Webinar Notes | Melisa Çakır Suskun

On 27 April, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar consisted of two parts: The following are our notes from the first half of the webinar. Meet Melisa Çakır Suskun Formerly the Director of eCommerce for brands like Decathlon and English Home, Melisa ...

24 May 2023
You Can’t Afford to Ignore Website Engagement Data: Here’s Why

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

17 May 2023
GA4: Everything You Need to Know Before July 1, 2023 | Webinar Notes | Ian Lewis

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

09 May 2023
How to Optimise Customer Acquisition Cost in 9 Steps

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t make up for your high CAC. In this case, you might need to reconsider your strategies to improve CAC. Here are some effective strategies to ...

21 Mar 2023
What Does “Bad Data” Mean for eCommerce Personalisation?

You think you know everything about your customers when you gather all the data that you can. But what if you don’t actually know them that well, and the data you collected is “Bad Data”?  Let’s discover what “Bad Data” means for eCommerce and how to avoid it: The Challenge with Personalisation Bad data is ...

31 Jan 2023
What is Customer Acquisition Cost & How to Calculate It

Seeing that you are acquiring a good amount of customers is great. But is it really that great if you spend more than you gain? If you do, that would mean you are acquiring customers at your business’s cost. Understanding your customer acquisition cost (CAC) and seeing how much a customer will cost you is ...

17 Jan 2023