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Category: Analytics

Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art of email subject lines elusive and challenging, you should know that you have nothing to be afraid of—as long as you ...

15 Mar 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. Striking the right balance, finding your ideal email marketing frequency, is crucial for fostering strong customer relationships and driving results. So, this article will ...

11 Mar 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet, all that talk feels…hollow. Sure, it’s the difference between mere engagement and remarkable customer experiences. But it’s remarkable how many brands still struggle to get it right. Well, I’m here to tell you there are 2 sides to a ...

18 Jan 2024
Search Box Personalisation with the Before Search Feature

Among the various tools that enhance customer interaction, the search box stands out as a critical element. Unlocking the potential of the search box as a dynamic space with personalised content has the transformative power to revolutionise and reshape the entire customer journey. This approach doesn’t just raise the bar; it sets an entirely new ...

17 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...

08 Jan 2024
Answering YOUR Email Marketing Questions

No, email marketing is not dead. And yes, personalised emails are more effective than generic emails. But, let us choose the road less travelled today. This article isn’t about the same old email marketing FAQs or the benefits of personalised emails—been there, done that. Instead, we’ve handpicked five questions straight from you that cut to ...

20 Dec 2023
10 Essential Email Marketing KPIs You Should Be Tracking

What happens to the email campaigns you send? Do they get lost in the digital abyss?  How do you keep track of them? Or are you keeping track of them? Join us for an adventure exploring the essential email marketing KPIs for a fruitful email marketing strategy.  But be careful, some of these metrics are ...

10 Nov 2023
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
5 Best Google Optimize Alternatives 2023

Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise version, Optimize 360, on September 30, 2023. This change has left users seeking a Google Optimize alternative to continue their experimentation programs. We’ve already reviewed everything you need to know about Google Optimize sunsetting and what it means for ...

04 Sep 2023
Google Optimize Sunset: Everything You Need to Know

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...

31 Aug 2023
GA4 Integration: 5 Things You Should Know

Every passing day brings us closer to bidding farewell to Universal Analytics. It is crucial that you migrate to GA4 and securely store your Universal Analytics data if you haven’t done so already. As of July 1, 2023, GA4 will be the only option available. A few key considerations require your utmost attention when setting ...

14 Jun 2023
GA4 Glossary: Must-Know Google Analytics 4 Terms Explained

By the time this article will be published, we will have less than a month to migrate to GA4 as Universal Analytics is being replaced by GA4 on July 1, 2023. The transition to GA4 may be overwhelming for some due to the terminology changes between the two versions. That is why we have compiled ...

07 Jun 2023