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Category: Analytics

Unlocking ROI with Real-Time Analytics | Webinar Notes | Melisa Çakır Suskun

On 27 April, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar consisted of two parts: The following are our notes from the first half of the webinar. Meet Melisa Çakır Suskun Formerly the Director of eCommerce for brands like Decathlon and English Home, Melisa ...

24 May 2023
You Can’t Afford to Ignore Website Engagement Data: Here’s Why

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

17 May 2023
GA4: Everything You Need to Know Before July 1, 2023 | Webinar Notes | Ian Lewis

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

09 May 2023
How to Optimise Customer Acquisition Cost in 9 Steps

You might be struggling with acquiring new customers. Or, you might be satisfied with the outcomes of your customer acquisition efforts, but still wonder why your customer lifetime value doesn’t make up for your high CAC. In this case, you might need to reconsider your strategies to improve CAC. Here are some effective strategies to ...

21 Mar 2023
What Does “Bad Data” Mean for eCommerce Personalisation?

You think you know everything about your customers when you gather all the data that you can. But what if you don’t actually know them that well, and the data you collected is “Bad Data”?  Let’s discover what “Bad Data” means for eCommerce and how to avoid it: The Challenge with Personalisation Bad data is ...

31 Jan 2023
What is Customer Acquisition Cost & How to Calculate It

Seeing that you are acquiring a good amount of customers is great. But is it really that great if you spend more than you gain? If you do, that would mean you are acquiring customers at your business’s cost. Understanding your customer acquisition cost (CAC) and seeing how much a customer will cost you is ...

17 Jan 2023
Conversion Rate Optimisation in 8 Easy Steps

Even though it is one of the most important metrics to follow in digital marketing, there seems to be some need for clarification about what Conversion Rate Optimisation (CRO) is and how to improve conversion. Let’s learn! What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a key marketing strategy for growing your business, ...

15 Dec 2022
Cookieless Future: A New Age for Digital Marketing

The digital space is changing; brands and advertisers are entering a new era where they must learn how to function in a cookieless world. Conversations around data privacy have been ongoing for decades, and we’re about to see some major changes at a scale never seen before. What are these changes? What does “cookieless tracking” ...

22 Sep 2022
Social Media and SEO Optimisation with Trendify Insights

It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Trendify Insights will be your right ...

14 Mar 2022
How to Increase Conversion Rates with Trendify Insights

Analysing how your product catalogue is doing is essential in eCommerce. But how do you do it when you have hundreds or thousands of products? Do you look at everything one by one? Can you imagine how long this would take? Not to mention that so many things happen simultaneously on an online store; things ...

11 Mar 2022
The Best eCommerce Analytics Solution: Real-Time Conversion Analytics

Budget optimisation in eCommerce is essential but also very time-consuming. For a long time, the traditional way has been to create a campaign, launch it, and then receive final results after the campaign ends – only to create a second campaign that will surely follow a similar path. However, in today’s fast-paced world of eCommerce, ...

23 Feb 2022
Why eCommerce Platforms Need Real-Time Conversion Analytics

The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you should manage this data and provide solutions to your customers? Let’s dive into the real-time conversion analytics effects on your business. What is Real-Time Conversion Analytics? eCommerce analytics is the data that enables you to ...

07 Sep 2021