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Category: Segmentify

The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet, all that talk feels…hollow. Sure, it’s the difference between mere engagement and remarkable customer experiences. But it’s remarkable how many brands still struggle to get it right. Well, I’m here to tell you there are 2 sides to a ...

18 Jan 2024
Search Box Personalisation with the Before Search Feature

Among the various tools that enhance customer interaction, the search box stands out as a critical element. Unlocking the potential of the search box as a dynamic space with personalised content has the transformative power to revolutionise and reshape the entire customer journey. This approach doesn’t just raise the bar; it sets an entirely new ...

17 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...

08 Jan 2024
Best AI Tools for Productivity in 2024

In today’s fast-paced world, time is a valuable commodity, and many people are constantly looking for ways to increase their productivity and get more done in less time. With the rapid advancements in technology, artificial intelligence has emerged as a powerful tool that can help individuals and organisations become more productive and efficient.  AI-powered productivity ...

12 Dec 2023
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
How to Increase Push Notification Opt-Ins

Push notifications are an indispensable part of app engagement. Because they are just so good at getting the users’ attention, push notifications let you directly reach and re-engage app users even when they are not actively using the app. Though getting the users to opt-in for push notifications can be a bit tricky, there’s always ...

18 Oct 2023
Why Email Segmentation Matters

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...

20 Sep 2023
How Behavioural Targeting Works: Explained with Examples

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

13 Sep 2023
10 Types of Online Shoppers and How to Convert Them

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

08 Sep 2023
Google Optimize Sunset: Everything You Need to Know

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...

31 Aug 2023
Personalised Emails: Benefits and Examples

With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message not only gets noticed but also sparks genuine interest?  The answer lies in email personalisation. Tailoring your emails to your audience is absolutely essential for achieving outstanding results in your email marketing efforts. It’s vital to ensure that your ...

23 Aug 2023
The Ultimate Guide to Gamification in Marketing

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...

14 Aug 2023