The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...

With innumerable promotional emails vying for your audience’s attention, how do you ensure that your message not only gets noticed but also sparks genuine interest?  The answer lies in email personalisation. Tailoring your emails to your audience is absolutely essential for achieving outstanding results in your email marketing efforts. It’s vital to ensure that your ...

Whether it’s the thrill of conquering a virtual realm or the satisfaction of unlocking new levels, the allure of games is universal and timeless. This intrinsic love for games has birthed an ingenious digital marketing strategy — a secret weapon for increasing brand awareness and customer engagement. Imagine infusing the excitement of a game into ...

Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas. This article will discuss the strategies you can use to elevate your Black Friday ...

Why do we like SuperMario? Why did we spend all those hours trying to save Princess Peach? What made us come back to it? Was it because Mario’s world was so much more desirable than our own reality? Sure, escapism might be the reason why some people love video games; however, the real answer is ...

Here’s a million-pound question: Which strategy, you reckon, is better: Cross-selling or upselling? While both strategies involve increasing revenue by encouraging customers to spend more than they initially planned, they differ in their approach and goals.  In this article, we’ll explore the differences between cross-selling and upselling and provide insights on which strategy may work ...

On 27 April, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar consisted of two parts: The following are our notes from the first half of the webinar. Meet Melisa Çakır Suskun Formerly the Director of eCommerce for brands like Decathlon and English Home, Melisa ...

On April 27, Segmentify and Launch came together for the latest edition to eCommerce Growth webinars: From Data to Revenue. The webinar was made of two parts: The following are our notes from the latter half of the webinar. Meet Ian Lewis  Starting his digital marketing career in SEO, Ian Lewis is currently working as ...

Although we have appreciated the values of sustainable development since our company was established, we have decided to present our stand towards sustainable development professionally in 2022. Supported by the training on Sustainable Development and SDGs by experts from academia, we have identified the specific SDG targets during an SDG analysis. We ensured that our ...