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Category: Marketing

Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing on marketing prompts questions about its feasibility and effectiveness. How does Tesla manage to be omnipresent in the market without investing in advertising? The answer is surprisingly straightforward: Tesla banks on its loyal customers to champion the brand and ...

06 Feb 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet, all that talk feels…hollow. Sure, it’s the difference between mere engagement and remarkable customer experiences. But it’s remarkable how many brands still struggle to get it right. Well, I’m here to tell you there are 2 sides to a ...

18 Jan 2024
Mere Exposure Effect Examples in Marketing and Advertising

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing to enhance consumer attitudes toward particular brands and products.  The article will explore the mere exposure effect, how it is used in advertising to influence consumers’ decisions, and examples of the mere exposure effect in eCommerce marketing. What is ...

18 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...

08 Jan 2024
Marketing Magic: How to Use the Decoy Effect to Influence Consumer Behaviour

The intersection between eCommerce psychology and marketing is intriguing as companies attempt to craft marketing strategies and apply concepts such as the decoy effect in their marketing agenda. Building up from teachings in Dan Ariely’s bestseller Predictably Irrational, as well as online courses in the psychology of eCommerce, it is safe to say that overarching ...

22 Dec 2023
Answering YOUR Email Marketing Questions

No, email marketing is not dead. And yes, personalised emails are more effective than generic emails. But, let us choose the road less travelled today. This article isn’t about the same old email marketing FAQs or the benefits of personalised emails—been there, done that. Instead, we’ve handpicked five questions straight from you that cut to ...

20 Dec 2023
Top 3 eCommerce and Digital Marketing Trends for 2024

Nobody asked, but I’ll say it anyways: A digital marketer’s Roman Empire is the next “big” thing (not Metaverse) that will become the next Google (not Meta). Before anyone tells me the Roman Empire thing is already in the past, I am very much aware, but honestly? I couldn’t come up with a better introduction ...

15 Dec 2023
2024 Marketing Holiday Calendar: Dates You Shouldn’t Miss

Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to celebrate. As well as they are ways to have fun, commemorate, or appreciate anything of any kind, they are also important days for eCommerce businesses. They promise many opportunities and gains if you play it right. There are some ...

13 Dec 2023
How FOMO Marketing Drives Consumer Decisions

Have you ever considered what affects our purchasing decisions and what could push us through the edge faster? Whether you’re on an eCommerce site with a specific goal or casually browsing through your favourite online store, FOMO can significantly influence your purchasing decisions. This article will dissect the concept of FOMO marketing, revealing how eCommerce ...

12 Dec 2023
Best AI Tools for Productivity in 2024

In today’s fast-paced world, time is a valuable commodity, and many people are constantly looking for ways to increase their productivity and get more done in less time. With the rapid advancements in technology, artificial intelligence has emerged as a powerful tool that can help individuals and organisations become more productive and efficient.  AI-powered productivity ...

12 Dec 2023
How to Write Effective Email Subject Lines (Best Practices)

Do you read every single email you get? If you are not a highly-driven reading addict, it is quite possible that you don’t. There might be many emails you leave unopened or send straight to the bin. What do you think is it that attracts you enough to open an email and intend to read ...

22 Nov 2023
Unlocking Creativity: 3 Gamification Marketing Examples We’ve Been Loving

When executed with finesse, gamification has the power to elevate the mundane, injecting a dose of excitement into the everyday. In this captivating exploration, we unravel the stories behind three extraordinary gamification marketing examples that have captivated audiences and left an indelible mark on us. Taylor Swift Dominates Google with 1989 (Taylor’s Version) Puzzle The ...

15 Nov 2023