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Category: Marketing

2024 Marketing Holiday Calendar: Dates You Shouldn’t Miss

Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to celebrate. As well as they are ways to have fun, commemorate, or appreciate anything of any kind, they are also important days for eCommerce businesses. They promise many opportunities and gains if you play it right. There are some ...

13 Dec 2023
How FOMO Marketing Drives Consumer Decisions

Have you ever considered what affects our purchasing decisions and what could push us through the edge faster? Whether you’re on an eCommerce site with a specific goal or casually browsing through your favourite online store, FOMO can significantly influence your purchasing decisions. This article will dissect the concept of FOMO marketing, revealing how eCommerce ...

12 Dec 2023
Best AI Tools for Productivity in 2024

In today’s fast-paced world, time is a valuable commodity, and many people are constantly looking for ways to increase their productivity and get more done in less time. With the rapid advancements in technology, artificial intelligence has emerged as a powerful tool that can help individuals and organisations become more productive and efficient.  AI-powered productivity ...

12 Dec 2023
How to Write Effective Email Subject Lines (Best Practices)

Do you read every single email you get? If you are not a highly-driven reading addict, it is quite possible that you don’t. There might be many emails you leave unopened or send straight to the bin. What do you think is it that attracts you enough to open an email and intend to read ...

22 Nov 2023
Unlocking Creativity: 3 Gamification Marketing Examples We’ve Been Loving

When executed with finesse, gamification has the power to elevate the mundane, injecting a dose of excitement into the everyday. In this captivating exploration, we unravel the stories behind three extraordinary gamification marketing examples that have captivated audiences and left an indelible mark on us. Taylor Swift Dominates Google with 1989 (Taylor’s Version) Puzzle The ...

15 Nov 2023
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
3 Smart Christmas Email Examples to Inspire You

Consumers are expected to spend nearly $900 this Christmas season! For marketers, this really is no surprise. After all, Christmas is the biggest shopping season of the year. “Of the $875 consumers plan to spend, approximately $620 will be spent on gifts. Consumers are also budgeting another $255 for seasonal items like decorations, candy or ...

06 Nov 2023
How to Increase Push Notification Opt-Ins

Push notifications are an indispensable part of app engagement. Because they are just so good at getting the users’ attention, push notifications let you directly reach and re-engage app users even when they are not actively using the app. Though getting the users to opt-in for push notifications can be a bit tricky, there’s always ...

18 Oct 2023
Why Email Segmentation Matters

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...

20 Sep 2023
How Behavioural Targeting Works: Explained with Examples

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

13 Sep 2023
10 Types of Online Shoppers and How to Convert Them

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

08 Sep 2023
Behavioural Segmentation: Definition, Benefits, Examples (2023)

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This article will answer all of these questions swarming around your head. You just sit back and relax.  And if you have questions about customer segmentation examples ...

07 Sep 2023