Ever since Ray Tomlinson sent the first email in 1971, email marketing has been a thing. Decades have passed; email marketing has evolved. People receive many emails daily, and most are not even directly relevant to them. With the right email marketing segmentation strategy, you’ll send the most relevant email to the most relevant audience, uplifting ...

An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it is an effective way to convert prospects into customers. If used properly, it can generate a substantial return on investment (ROI). However, when used inefficiently, email marketing can be a waste of time and resources. The success of email ...

Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. Last year, in 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores ...

The oldest digital marketing channel, email, still retains a huge deal of influence on marketing. So, it is needless to say that you should set a good email marketing strategy. Not that we haven’t talked about email marketing and why it is so effective before.  To carry out those practices, however, you surely need an ...

If you have a business, it doesn’t matter if it’s big or small, the first marketing step you take is email marketing. And this is great because email marketing is proven to be highly effective.  However, there are many KPIs that you should consider to optimise your email marketing campaigns, which we’ll be discussing at ...

Are you somehow still not convinced of how vital email marketing is to your marketing strategy? Or do you think it’s a thing of the past? Well, email marketing is definitely bigger than you think, especially when it’s personalised. Without further ado, here are 35 email marketing statistics that you need to know: Email Marketing ...

Want your customers and prospects to feel like you are talking to them personally? Then you must adopt personalised email marketing! Let’s discover how you can start email personalisation. Key Takeaways 3 Steps of Email Personalisation  There are multiple steps to take when personalising the emails you send your clients. While you might not see ...

It is essential to know that emails, while widespread and accessible for everyone, do not necessarily appeal to your email list. To ensure that your emails hit the right spot, you need email personalisation. Scroll down to learn more! Key Takeaways What are the Benefits of Email Personalisation? The short version is that by adopting ...

Everyone has a folder in their mail providers page dedicated to filtering and separating marketing campaigns we receive through email; however, we still click on a particular brand’s emails. What’s so special about that specific brand’s email?  Key Takeaways What is Email Marketing? That brand that keeps you in the loop with emails that are ...

From a digital perspective, there are many ways to market your ecommerce business – Google, Facebook, and the smaller, but no less powerful platforms of Instagram or Pinterest. All of these services represent outstanding avenues for generating new business. What if, however, you want to solidify your pipeline of repeat customers?  You know what we’re ...

It’s estimated that we will have 1.92 billion global digital purchasers by the end of 2019. It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. (Statista) Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will ...

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers. During these peak seasons, you probably have your online marketing game kicked into high gear, right? These new shoppers probably caught ...