30+ Charming Valentine’s Day Email Subject Lines

Valentine’s Day is one of the most important dates in the business world. And whether in a couple or not, millions of people make purchases for the special day. In 2022, people spent $23,9 billion for Valentine’s Day. And all this amount didn’t only go to florists and fashion retailers. From pet stores to travel agencies, it has allowed a wide range of organisations to blossom during the time.

Sending attractive emails is a great way to inform your prospects and customers that you are ready for the lovesome day and about your Valentine’s Day campaigns and offers. 

Key Takeaways

• An email subject line should arouse curiosity and present a reason why the recipient should open it.
• Emojis will make your email stand out among the other generic and typical-looking subject lines.
• An email is 26% more likely to be opened when its subject line is personalised. Include your recipient’s name in the subject line and customise it according to their past behaviour.

What Makes the Best Valentine’s Day Email Subject Lines?

Choose Your Words Wisely 

The most prominent thing that makes an email attractive enough to open is the choice of words. In addition, the ideal character count is around 50. And as you have such limited space to make a point, you need to be meticulous about your word selection.

Be Clear in Your Intent and Create Curiosity 

An email subject line should arouse curiosity and imply a reason why the recipient should open it. 

Let your words express your intention and which benefits you offer in the subject line. In the case of Valentine’s Day, words that reflect the spirit of the day, such as love, romance or flowers, will do the work. 

The Worst Valentine’s Day Email Subject Lines Examples

Without knowing the worst, you can’t completely know what’s the best. Here are some examples of how a Valentine’s Day subject line shouldn’t be. 

• Happy Valentine’s Day to All the Lovers
  
• Take a look at our Valentine’s Day Campaign!
  
• This will change your relationship!
  
• You’ll love what’s inside!
  
• You must see what we have for you!

The common thing about these subject lines is that they are vague in their purpose and do not hint at a benefit they would bring if opened. 

Even if a subject line is clearly about Valentine’s Day, like in the first example, it is bound to remain unopened if it simply looks like a greeting card and doesn’t present a specific subject. 

2 Tips to Make Your Valentine’s Day Email Subject Lines Stand Out

Use Emojis ✨

Emojis are symbols that convey a message that words might not fully express. And they are certainly one of the components that will make your email stand out among the other generic and typical-looking subject lines. Just don’t overuse it lest it creates an opposite effect 🤔 🥰 🙊

Personalise Your Subject Lines

Personalisation is a must-have for brands to achieve higher conversion rates and customer lifetime value, and email marketing is not different when it comes to personalisation. In fact, an email is 26% more likely to be opened when its subject line is personalised. 

Recommended reading: Email Subject Line A/B Testing Best Practices

You can include your recipient’s name in the subject line. Or create subject lines generated according to their last purchase, the products they viewed or left in the cart. For example, you can write, “John, is this your Valentine’s Day gift this year?” and remind them of their abandoned cart.

Email Marketing Headline Suggestions for Different Organisations

1. Fashion

• Make a Stylish Statement This Valentine’s Day with Our Deals

• Fall in Love with Our Valentine’s Day Deals on Fashion Essentials 

• Look Your Best This Valentine’s Day with Our Special Offers

• Final Call! Shine and Sparkle on Cupid’s Runway

2. Electronics 

• Power Up Your Love This Valentine’s Day with Our Electronics Deals 

• Discover Our Love-ly Electronics Deals for Valentine’s Day 

• Tech Up Your Love This Valentine’s Day with Our Special Deals

3. Hotels

• Take Your Love on an Adventure with Our Valentine’s Day Hostel Deals

• Make Memories with Our Valentine’s Day Hostel Promotions 

• Share the Love This Valentine’s Day with Our Hostel Specials

4. Luxury

• Spoil Yourself This Valentine’s Day with Our Luxury Deals 

• Treat Yourself to Love This Valentine’s Day with Our Luxury Offers

• Unlock Your Love This Valentine’s Day with Our Luxury Promotions

• Make Her Shine and Sparkle with Our Jewellery

5. Cosmetics, Beauty & Pharma

• Treat Yourself This Valentine’s Day with Our Special Promotions

• Love Yourself This Valentine’s Day with Our Beauty Deals

• Relax in Love This Valentine’s Day with Our Wellness Deals

6. Home & Garden

• Celebrate Valentine’s Day with Our Sweet Deals on Home & Garden Decor

• Create the Perfect Valentine’s Day with Our Home & Garden Deals

• Love is in the Air at Our Valentine’s Day Sale

7. Entertainment

• Romance Yourself This Valentine’s Day with Our Fun Entertainment Offers

•  Unlock Your Love This Valentine’s Day with Our Entertainment Deals

•  Love Yourself This Valentine’s Day with Our Entertainment Specials

8. Travel

• Take Your Love on an Adventure with Our Valentine’s Day Travel Specials

• Share the Love This Valentine’s Day with Our Travel Deals

• Show Your Love This Valentine’s Day with Our Travel Promotions

• Take Your Lover to the Moon and Back with Our Special Offer

9. Subject Lines That Any Organisation Can Use

• Love is in the Air at Our Valentine’s Day Sale

• Spoil Your Sweetheart with Our Valentine’s Day Deals

• Surprise Your Sweetheart with Our Valentine’s Day Gifts

• Express Your Love This Valentine’s Day with Our Sweet Deals

•  Share the Love This Valentine’s Day with Our Special Offers 

• Celebrate Love This Valentine’s Day with Our Discounts

• Cupid is Counting! Here is Our Best Final Campaigns