Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential customers without paying for advertising. What is Google Shopping? Google Shopping is a service provided by Google that allows users to search for ...

An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it is an effective way to convert prospects into customers. If used properly, it can generate a substantial return on investment (ROI). However, when used inefficiently, email marketing can be a waste of time and resources. The success of email ...

Even though it is one of the most important metrics to follow in digital marketing, there seems to be some need for clarification about what Conversion Rate Optimisation (CRO) is and how to improve conversion. Let’s learn! Key Takeaways What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a key marketing strategy for growing ...

Product pages are essential for your eCommerce website since that is where the sales happen. It is an excellent place for visitors to build trust and decide on buying the product. Here are 6 fantastic examples and 10 great tips for your electronics eCommerce website to check out and implement! According to a recent eMarketer ...

It goes without saying that giving a traffic boost to your Shopify site is likely to generate more sales. However, leveraging just a few smart Shopify conversion optimisation tips can lead to even more sales on Shopify. In other words, since driving more traffic doesn’t necessarily translate into higher Shopify conversions, digital marketers choose to ...

The invention of the internet transforms the face of global communication. The web enables proper connection among different individuals scattered across the globe. The natural geographical barriers break down with virtual online connectivity. E-commerce is the means through which global business and transactions meet the needs of people. Different individuals from across the world can ...

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

We all know that e-commerce companies face off against the issues of shopping cart abandonment more than they’d like. A big portion of shopping cart abandonment is part of typical consumer shopping habits. The visitor will be looking to compare prices, explore options for gifting or simply check out the latest products. However, with an ...

With Segmentify named as one of the top machine learning startups to watch by Forbes magazine, it’s no wonder we are constantly creating new innovations to connect e-commerce companies with their end users. As Segmentify grows, we grow alongside our partners. This is why we recently teamed up with BigCommerce and started BigCommerce Personalisation by ...

Did you know that by 2040 it is expected that 95% of purchases will be facilitated by e-commerce according to Nasdaq? Or how about the fact that 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price? A lot goes into setting up and growing an ...

It’s been quite an outstanding year for ecommerce all over the world. According to the latest Internet Trends Report by Kleiner Perkins, global usage of internet reached 50% by the end of 2018, making half of the world population an active internet user. In other words, there are nearly four billion people with £2.5Tn to ...