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Category: CRO
How Behavioural Targeting Works: Explained with Examples
Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...
10 Types of Online Shoppers and How to Convert Them
Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...
5 Best Google Optimize Alternatives 2023
Google is sunsetting its A/B testing and web experimentation tool, Google Optimize and its larger enterprise version, Optimize 360, on September 30, 2023. This change has left users seeking a Google Optimize alternative to continue their experimentation programs. We’ve already reviewed everything you need to know about Google Optimize sunsetting and what it means for ...
Google Optimize Sunset: Everything You Need to Know
Ready or not, Google is pulling the plug on its testing platform on September 30, 2023. You, dear reader, and other Google Optimize users are probably left wondering what this means for your business. What happens to your experimentation program once Google Optimize and Optimize 360 are gone? Or how can you choose the best ...
Black Friday Marketing Best Practices 2023
Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas. This article will discuss the strategies you can use to elevate your Black Friday ...
7 Tips to Write Email Subject Lines That Convert
Do you read every email you get? If you are not a highly-driven reading addict, it is quite possible that you don’t, and there might be many emails you leave unopened or send straight to the bin. What do you think is it that attracts you enough to open an email and intend to read ...
21 Ways to Reduce Cart Abandonment
As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...
The Ultimate Guide to Google Shopping
Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential customers without paying for advertising. What is Google Shopping? Google Shopping is a service provided by Google that allows users to search for ...
10 Tips for Optimising Email Marketing Conversions
An age-old strategy, email marketing continues to be a popular tool among digital marketers, as it is an effective way to convert prospects into customers. If used properly, it can generate a substantial return on investment (ROI). However, when used inefficiently, email marketing can be a waste of time and resources. The success of email ...
Conversion Rate Optimisation in 8 Easy Steps
Even though it is one of the most important metrics to follow in digital marketing, there seems to be some need for clarification about what Conversion Rate Optimisation (CRO) is and how to improve conversion. Let’s learn! What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a key marketing strategy for growing your business, ...
Converting Product Pages | 6 Examples & 10 Tips for Consumer Electronics
Product pages are essential for your eCommerce website since that is where the sales happen. It is an excellent place for visitors to build trust and decide on buying the product. Here are 6 fantastic examples and 10 great tips for your electronics eCommerce website to check out and implement! According to a recent eMarketer ...
How To Improve Your Shopify Store Conversion Rate
It goes without saying that giving a traffic boost to your Shopify site is likely to generate more sales. However, leveraging just a few smart Shopify conversion optimisation tips can lead to even more sales on Shopify. In other words, since driving more traffic doesn’t necessarily translate into higher Shopify conversions, digital marketers choose to ...