The invention of the internet transforms the face of global communication. The web enables proper connection among different individuals scattered across the globe. The natural geographical barriers break down with virtual online connectivity. E-commerce is the means through which global business and transactions meet the needs of people. Different individuals from across the world can ...

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

With Segmentify named as one of the top machine learning startups to watch by Forbes magazine, it’s no wonder we are constantly creating new innovations to connect e-commerce companies with their end users. As Segmentify grows, we grow alongside our partners. This is why we recently teamed up with BigCommerce and started BigCommerce Personalisation by ...

Did you know that by 2040 it is expected that 95% of purchases will be facilitated by e-commerce according to Nasdaq? Or how about the fact that 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price? A lot goes into setting up and growing an ...

It’s been quite an outstanding year for ecommerce all over the world. According to the latest Internet Trends Report by Kleiner Perkins, global usage of internet reached 50% by the end of 2018, making half of the world population an active internet user. In other words, there are nearly four billion people with £2.5Tn to ...

In ecommerce, building strong customer relations is essential. When people are doing online shopping, they aren’t going to buy just anything from a site without doing a little research first. That research has a singular goal: Can the company be trusted to satisfy the potential customer’s needs? Companies who foster trust with their target audience ...

As your customers move down the conversion funnel, starting from your Homepage and continuing to your Category Page, the next place they will come to is your Product Page. This is where they actually get to view the products they love, and touch them through their screens. E-commerce websites with good track records on converting ...

Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. However, they’re an inevitable part of every customer’s journey, and if executed correctly, they have the ability to increase your online sales significantly. Category pages basically serve one ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

No matter what your ecommerce or content site entails, whether it’s online grocery shopping or a dropship business, the name of the game is conversion. Conversion is the fundamental process of transforming a visitor into a client, and the conversion rate, or CR, is the key metric used to measure the success of your website. ...