Among the various tools that enhance customer interaction, the search box stands out as a critical element. Unlocking the potential of the search box as a dynamic space with personalised content has the transformative power to revolutionise and reshape the entire customer journey. This approach doesn’t just raise the bar; it sets an entirely new ...

Spot-on recommendations hold great significance for growth. From boosting your revenue to improving your conversion rate, bundling grants you a wide range of benefits you don’t want to miss.  What’s a Bundle? The dictionary definition of a bundle is a group of things tied or wrapped together. Product bundles refer to the sets of relatable ...

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...

Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time shopping on eCommerce websites when their backgrounds are personalised. In addition, personalised product recommendation makes it easier for customers to discover new products, increasing online store sales. Here is what Product Recommendations are that can ...

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers. During these peak seasons, you probably have your online marketing game kicked into high gear, right? These new shoppers probably caught ...

As your customers move down the conversion funnel, starting from your Homepage and continuing to your Category Page, the next place they will come to is your Product Page. This is where they actually get to view the products they love, and touch them through their screens. E-commerce websites with good track records on converting ...

Personalized product recommendations aren’t the results of a lucky guess.  Ecommerce personalization is all about tracking data from each individual visitor and matching them to their corresponding micro-segments to make well-informed recommendations on the basis of visitors’ online behaviors, browsing history and a mapping of their tastes and needs. With proper analysis, ecommerce stores can ...

As the old saying goes, “You can’t be everything to everyone.” This is true in retail and ecommerce just as much as any other aspect of life. If you are operating an ecommerce store or looking at jumping into business for yourself then you are probably struggling with how to drive customer engagement. Do you offer ...

Your homepage is everything! It’s the first page your first-time visitors encounter and your loyal customers keep coming back to. Without a doubt, it’s safe to say that your homepage serves as your display window for online shoppers. What exactly is an effective homepage? The definition of ecommerce effectiveness is actually quite simple: conversion! However, ...

One of the most pervasive problems in all of ecommerce is abandoned carts. People visit websites and clearly have some intention to make a purchase, enough so they put at least one product in their cart. Before that final step, though – before they actually become a customer and add to the company’s revenue – ...

In eCommerce, driving revenue is often considered the culmination of strategic efforts to boost traffic. However, businesses can increase their profits by looking at their existing customer base. The key is to increase their average order value (AOV). This metric is the average value of your online sales, which can be calculated by dividing the ...