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Category: Social Media

Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing on marketing prompts questions about its feasibility and effectiveness. How does Tesla manage to be omnipresent in the market without investing in advertising? The answer is surprisingly straightforward: Tesla banks on its loyal customers to champion the brand and ...

06 Feb 2024
Top 3 eCommerce and Digital Marketing Trends for 2024

Nobody asked, but I’ll say it anyways: A digital marketer’s Roman Empire is the next “big” thing (not Metaverse) that will become the next Google (not Meta). Before anyone tells me the Roman Empire thing is already in the past, I am very much aware, but honestly? I couldn’t come up with a better introduction ...

15 Dec 2023
Best AI Tools for Productivity in 2024

In today’s fast-paced world, time is a valuable commodity, and many people are constantly looking for ways to increase their productivity and get more done in less time. With the rapid advancements in technology, artificial intelligence has emerged as a powerful tool that can help individuals and organisations become more productive and efficient.  AI-powered productivity ...

12 Dec 2023
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
Everything You Need To Know About Instagram Threads

Launched as an alternative to Twitter, Instagram-based social media app “Threads” activated over 40 million users in its first 24 hours and more than 100 million sign-ups during its first weekend. What’s Instagram Threads? Meta, the parent company of popular social media platforms Instagram, Facebook, and WhatsApp, recently unveiled a new app called “Threads”. Defined ...

12 Jul 2023
6 Effective Ways to Use Social Media for eCommerce

In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect with their customers and drive sales. If you have an eCommerce store, it’s inevitable that you have to use social media for eCommerce marketing to promote your brand, drive traffic to your eCommerce store and grow your business. Statistics ...

11 Apr 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images. In line with this, the app doesn’t allow for paid ads and strongly discourages influencer culture. Still, there’s a question to be asked here: ...

06 Mar 2023
What is BeReal and Why is it Different From Other Apps?

Right now, BeReal is the coolest kid in town that everyone’s been talking about and trying to figure out. The app claims that it flagships authenticity and being in the moment. However, our experiences with social media apps have been far from authentic. So how can a social media app be authentic? Let’s find out. ...

02 Feb 2023
TikTok Beats Google as the Top Search Engine for Gen Z

If you ever searched which generation type you belong to on Google, I think it is fair to say you are obviously not a Gen Zer. While Google is the world’s top search engine and is undeniably followed by YouTube, right now, we know that TikTok is not only an entertainment platform but also a ...

05 Jan 2023
Social Commerce 101: A Guide

Social media has become a massive part of our daily lives. We spend time on social media to either have fun, relax, communicate, or… for shopping! The amount of people who use social media platforms for shopping is immensely high. So, how about turning this situation into a big profit for your brand? Let’s dive ...

29 Aug 2022
TikTok Marketing Strategy: Tips and Examples for eCommerce, B2B, TikTok Shopping & TikTok Ads

If your eCommerce business’s target audience is aged between 18 to 24, which is almost 42% of all TikTok users, TikTok is the ideal place to market your products to this demographic.  With more than 1 billion active monthly users, TikTok is the next best social media platform for companies. Additionally, after Facebook, Youtube, WhatsApp, ...

12 Aug 2022