Everyone has a folder in their mail providers page dedicated to filtering and separating marketing campaigns we receive through email; however, we still click on a particular brand’s emails. What’s so special about that specific brand’s email?  What is Email Marketing? That brand that keeps you in the loop with emails that are engaging and ...

Email Personalisation: How To Avoid Being Creepy Sending personalised emails can be awesome for increasing conversions. But, they can sometimes be intrusive for customers. Here’s how to avoid that. How do you talk to your customer to make them feel special? Duh, a personalised email of course. Email personalisation can be a powerful way to ...

From a digital perspective, there are many ways to market your ecommerce business – Google, Facebook, and the smaller, but no less powerful platforms of Instagram or Pinterest. All of these services represent outstanding avenues for generating new business. What if, however, you want to solidify your pipeline of repeat customers?  You know what we’re ...

It’s estimated that we will have 1.92 billion global digital purchasers by the end of 2019. It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. (Statista) Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will ...

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers. During these peak seasons, you probably have your online marketing game kicked into high gear, right? These new shoppers probably caught ...

Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that it is still innovating. While some people may have disregarded the impact email can have on your conversion rate in ecommerce, many companies have recognized the power of marketing automation. The reality is that if ...

In a time when social media, marketing technology, and project management tools are so dominant, it’s easy to forget about email. But it’s not dead and buried just yet. In fact, if you can master the art of crafting personalized emails, your company can enjoy greater success in nurturing your subscribers through the sales funnel. ...

Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on the table at the last moment, as online shoppers leave before completing their purchase. Abandoned cart emails are a sure way to remind your customers about your last interaction and convince them to complete their ...

Does your company rely on email marketing? If so, you probably rely on an email marketing automation tool, too. And, yet, if you aren’t seeing the results you want, that software could be – at least partially – to blame. That’s because it can be easy to forget that emails sent with this technology often ...

Even if you’re lucky and hardworking enough to have a successful e-commerce store, you might be losing an important source of income without even knowing about it. One of the main sources of lost revenue for today’s e-commerce stores is cart abandonment. Potential customers in every industry have a tendency to browse through a website, ...