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Category: Customer Engagement

Back-to-School Marketing Guide: Campaigns, Ideas, Tips (2023)

As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in the back-to-school season and boost sales through targeted marketing campaigns. In this article, we’ll explore nine great back-to-school marketing ideas to help eCommerce ...

31 Jul 2023
Cross-Selling vs. Upselling: Definitions, Examples, and Tips

Here’s a million-pound question: Which strategy, you reckon, is better: Cross-selling or upselling? While both strategies involve increasing revenue by encouraging customers to spend more than they initially planned, they differ in their approach and goals.  In this article, we’ll explore the differences between cross-selling and upselling and provide insights on which strategy may work ...

19 Jul 2023
Everything You Need To Know About Instagram Threads

Launched as an alternative to Twitter, Instagram-based social media app “Threads” activated over 40 million users in its first 24 hours and more than 100 million sign-ups during its first weekend. What’s Instagram Threads? Meta, the parent company of popular social media platforms Instagram, Facebook, and WhatsApp, recently unveiled a new app called “Threads”. Defined ...

12 Jul 2023
The State of Fashion Industry 2023

As we reach the midway point of 2023, what’s better than now to explore the current state of the fashion industry, perpetually shaped by evolving trends, changing consumer behaviour, and technological progress? This article delves into insightful publications from credible sources, exploring the intersection of fashion trends, music, social media, and technology, and examines their ...

05 Jul 2023
You Can’t Afford to Ignore Website Engagement Data: Here’s Why

Have you ever considered that you might be leaving money on the table by ignoring website engagement data? Don’t worry if the phrase “engagement data” leaves you feeling lost and confused —you’re definitely not alone. It’s easy for businesses to overlook the importance of tracking engagement data, but doing so can mean missing out on ...

17 May 2023
21 Ways to Reduce Cart Abandonment

As we all know, one of the most important criteria for measuring the success of an eCommerce site, such as average basket value, average page views, and conversion rate, is the cart abandonment rate. The cart abandonment rate can vary considerably according to the industry, yet reducing cart abandonment rates is a common problem and ...

04 May 2023
Ryanair’s Approach to Customer Interaction and Marketing

Ryanair has a reputation for being one of the most engaging airline accounts on Twitter due to its witty responses to customer inquiries. With over 1.5 million followers, the account regularly posts promotional content, customer service responses, and humorous tweets. Ryanair’s use of humour and wit is a deliberate marketing strategy aimed at engaging customers ...

13 Apr 2023
6 Effective Ways to Use Social Media for eCommerce

In today’s digital age, social media has become a powerful tool for eCommerce businesses to connect with their customers and drive sales. If you have an eCommerce store, it’s inevitable that you have to use social media for eCommerce marketing to promote your brand, drive traffic to your eCommerce store and grow your business. Statistics ...

11 Apr 2023
Travel Booking On-Site Search Tips & Best Practices

Let’s say you want to get out of the city for the weekend or go for an adventure in a faraway place for a couple of days. What is the first thing you do? Search for accommodations in your desired location, right? After all, you need to know where you’re staying to assess your budget. ...

16 Mar 2023
Is There a Way for Brands to BeReal?

Everyone’s, especially Gen Z’s, new favourite photo-sharing social media app BeReal encourages its users to show who they truly are without filters and the need to stage, overthink, or edit images. In line with this, the app doesn’t allow for paid ads and strongly discourages influencer culture. Still, there’s a question to be asked here: ...

06 Mar 2023
30+ On-Site Search & Discovery Statistics

The on-site search function, crucial to guiding customers towards products and achieving conversion, is often overlooked. The following list, however, begs to differ. You will find that it highlights the role search plays in a customer’s journey and how consumers feel about poor search experiences. Let’s begin. On-Site Search: Where Everything Begins Customers Demand Personalisation, ...

16 Feb 2023
How iGaming Companies Can Enhance Their Services with Personalisation

iGaming is a rapidly growing industry that is expected to only accelerate within the following years. The competition is quite challenging, and it is equally hard to stand out among the other big players and make an actual profit. Personalisation, at this point, is crucial in differentiating oneself from others, providing a unique customer experience ...

14 Feb 2023