Email marketing is a form of digital marketing that involves sending commercial or promotional messages to a group of individuals via email.
It is a direct approach that enables businesses to connect with their customers and prospects directly in their inbox.Email marketing campaigns can comprise a diverse range of content types, including newsletters, promotional offers, event invitations, surveys, and more.
Email marketing is a cost-effective strategy for businesses to reach their target audience and boost sales, but requires meticulous planning, execution, and analysis to be effective. Typically, the success of an email marketing campaign is measured using metrics such as open rates, click-through rates, and conversion rates.
Adherence to email marketing regulations, such as the CAN-SPAM Act, is also critical, which requires businesses to include an opt-out option in their emails and respect unsubscribe requests.