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Omnichannel is interacting with customer within and between different channels, creating seamless customer experiences.

An omnichannel approach aims to unify the customer experience, allowing customers to interact with a brand through any channel of their choice, such as websites, social media, mobile apps, physical stores, and call centres.

By leveraging customer data and analytics, businesses can provide personalised and consistent experiences across all channels. For example, customers can begin their shopping journey online, browse products in-store, and complete their purchases through a mobile app. By providing an omni-channel experience, businesses can increase customer engagement, improve customer loyalty, and drive sales.