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Retargeting, also known as remarketing, is a marketing strategy that involves targeting ads to people who have previously interacted with a website or online store. This is done by using tracking technologies, such as cookies, to identify people who have visited a website and then serving them ads on other websites or social media platforms.

The goal of retargeting is to bring potential customers back to a website or online store and encourage them to make a purchase or take some other desired action. Retargeting can be a highly effective way to increase conversions and boost sales, as it targets people who have already shown an interest in a product or service.