Mum & Baby Care Engagement Best Practices: Get new playbook!

Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!



Cookies are text files that are stored on a user’s device when they visit a website and are sent back to the server.

Cookies are used to collect and store information about how a user interacts on a website and their browsing behaviour, such as their preferences and browsing history. Cookies allow websites to remember users and personalise their experiences, as well as provide targeted advertising based on their interests.

There are two types of cookies: first-party and third-party.

First-party cookies are set by the website being visited, while third-party cookies are set by third-party advertisers or analytics providers.

Although cookies are widely used by websites for various reasons, including improving user experience and providing more relevant recommendations, there are some privacy concerns, especially with third-party cookies. However, General Data Protection Regulation (GDPR) aims to prevent any bad intent and protect visitors by requiring user consent for the use of cookies.