Bundling is a marketing strategy that businesses use to sell products and services as a package deal. Bundling is used to increase the perceived value of the offer and to encourage customers to make multiple purchases. Bundling can be an effective way for businesses to optimise customer experience, improve customer loyalty and increase sales volume. Bundling can also help businesses streamline operations by promoting specific product combinations and reducing inventory costs. It is often used in combination with other marketing tactics such as upselling and cross-selling to increase revenue and customer retention.