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Fulfilment refers to the process through which an order reaches the customer, starting from the online store receiving the order to delivering the purchase to customers. It includes everything from inventory management and order processing to packaging and shipping them to customers.

An efficient fulfilment process is critical to providing a satisfying customer experience and building brand loyalty. To achieve this, eCommerce businesses should manage their inventory carefully, streamline their order processing systems, and work with logistics partners to ensure that products are delivered to customers accurately and on time.