Mum & Baby Care Engagement Best Practices: Get new playbook!

Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!


Behavioural Analytics

Behavioural analytics is a data analysis approach that involves collecting and analysing data on how visitors interact with websites, mobile apps, or social platforms. Its aim is to analyse and understand people’s actions and behaviours and gain insight into their needs and preferences.

Behavioural analytics can help businesses identify patterns in user behaviour and track customer journeys. That way, businesses can identify opportunities to improve user engagement, optimise the user experience, and increase conversions. Behavioural analytics can also help businesses measure the success of their current marketing strategies and make better, data-driven, business decisions in the future.