Landing page is the page displayed after a user clicks on a link, known as the end of the conversion funnel. A landing page is the answer to the ‘Call to Action’. Landing pages are designed to be simple and focused, with a clear call to action (CTA) that encourages visitors to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a form. Landing pages are often used in conjunction with digital advertising campaigns, such as pay-per-click (PPC) advertising or social media advertising, to provide a targeted and relevant user experience for visitors who click on an ad. By providing a dedicated landing page that is tailored to the specific needs and interests of the target audience, marketers can improve the conversion rate of their campaigns and achieve a higher return on investment (ROI) for their advertising spend.