Predictive segmentation is a technique used to cluster customers based on the probability of them taking specific actions. It uses data analytics and machine learning techniques to identify and group customers based on their predicted behaviour or characteristics. By analysing customer data such as demographics, purchase history, and online behaviour, predictive segmentation can identify patterns and predict the future actions of individual customers. This allows businesses to create highly targeted and personalized marketing campaigns for each segment, increasing the likelihood of conversion and improving customer engagement. Predictive segmentation can also help businesses identify new market opportunities and develop more effective product or service offerings.