Predictive segmentation is a technique used to cluster customers based on the probability of them taking specific actions. It uses data analytics and machine learning techniques to identify and group customers based on their predicted behaviour or characteristics.
Predictive segmentation analyses customer data, predicts future actions, and enables businesses to create highly targeted and personalised marketing campaigns. This allows businesses to create highly targeted and personalised marketing campaigns for each segment, increasing the likelihood of conversion and improving customer engagement.
Predictive segmentation can also help businesses identify new market opportunities and develop more effective product or service offerings.