Average Time on Site

Average Time on Site refers to the average amount of time customers spend browsing on a website. It provides valuable insights into the level of customer engagement. The longer the time spent on a site or page, the higher the chance of converting a visitor into a customer. This metric can be used to analyse the effectiveness of website design, content, and user experience.

A higher Average Time on Sitegenerally indicates that visitors are finding the website user-friendly and engaging, while a low average time on site may indicate that visitors can’t find what they are looking for, or are not interested in the content.