Augmented Reality (AR) is the combination of a real-world setting with computer-generated content. It sets off multiple senses including visual, auditory, tactile, olfactory and even gustatory. It’s used for various purposes like entertainment, education, health and retail.
As for eCommerce, it can enhance the shopping experience and increase customer engagement highly. Virtual try-ons and product displays are examples of how AR can be implemented in an eCommerce website, which allows visitors to see how a clothing piece will or a beauty product will look on them or whether a piece of furniture will match their room.